repo-structure-agency — HTML SaaS Template

SHA-256: 4591b2575c43aaac9fdc1758491b465394f818af634335712834ef57ccd9b788

2026-10-14T11:15:28.393Z

![Repo structure for agencies and consultants](.github/banner.png)

# Repo structure for agencies and consultants

One Claude Code workspace for your own business and every client you serve. Each client gets their own context folder, so Claude never mixes one client's positioning into another's work. You don't rebuild the setup for every new engagement.

**[Use this template →](https://github.com/new?template_name=repo-structure-agency&template_owner=matteotitta)**

Marketing for one company? Use [repo-structure-in-house](https://github.com/matteotitta/repo-structure-in-house) instead.

---

## Start in three steps

1. **Create your copy.** Click *Use this template* above, or run:
   ```bash
   gh repo create my-agency-os --template matteotitta/repo-structure-agency --private --clone
   ```
2. **Read the example client.** `clients/active/pulse-analytics/` is a made-up B2B SaaS client with every context file filled in.
3. **Onboard your first real client.** Copy `clients/_template/` to `clients/active/<client>/`, open Claude Code and say which client you're working on, then run:
   ```
   /company-context → /icp-research → /competitor-research → /win-loss → /expert-pov
   → /tov-guidelines → /brand-kit → /positioning → /messaging → /funnel-strategy → /goals
   ```
   Do the same in `my-agency/` for your own positioning and content.

Web research works best with an [Exa](https://exa.ai) key in `.env` (copy `env` to `.env`). Without one, the skills fall back to plain web search.

---

## What's inside

```
repo-structure-agency/
├── my-agency/              your own business
│   ├── context/            your ICP, positioning, offers, voice
│   └── outputs/            your own content, site and launches
├── clients/
│   ├── _template/          copy this for each new client
│   ├── active/
│   │   └── pulse-analytics/    example client, filled in
│   │       ├── context/        icp, competitors, positioning, messaging, brand,
│   │       │                   expert-pov, win-loss, goals, docs
│   │       ├── outputs/        content, website, seo-aeo, social, product-marketing,
│   │       │                   sales, paid, lifecycle, outbound
│   │       ├── latest.md       where the engagement is now
│   │       └── history.md      one line per meaningful change
│   ├── previous/           finished engagements, kept for reuse
│   └── prospects/          discovery notes and proposals
├── workflows/              recipes that chain several skills
├── library/taste/          work you admire, across clients
└── .claude/
    ├── skills/             the 11 context skills, plus /level
    └── rules/              four short house rules, including client-data handling
```

**The idea:** the hard part of agency work with AI isn't the prompt. It's keeping six clients' context apart and current. Each client folder holds everything Claude needs for that client, and the root `CLAUDE.md` makes Claude ask which client before it reads or writes.

---

## Add skills for each lane

The 11 skills here build each client's context. Add the plugin for the work you sell. Each one reads the active client's `context/`:

| Lane | Plugin |
|---|---|
| Product launches, stories, case studies | [claude-marketing-launch](https://github.com/matteotitta/claude-marketing-launch) |
| Website score, sitemap, wireframes, copy | [claude-marketing-website](https://github.com/matteotitta/claude-marketing-website) |
| AI-answer and search visibility | [claude-marketing-aeo](https://github.com/matteotitta/claude-marketing-aeo) |
| LinkedIn profile, posts, carousels | [claude-marketing-linkedin](https://github.com/matteotitta/claude-marketing-linkedin) |
| Content strategy, long-form, newsletter | [claude-marketing-content](https://github.com/matteotitta/claude-marketing-content) |

Want to package your own method as skills? Start from [gtm-skill-template](https://github.com/matteotitta/gtm-skill-template).

---

## What the full version adds

This is the free shape of the agency workspace students build in [Marketing Engineering University](https://maven.com/matteo-tittarelli/marketing-engineering-university-genesys-growth). The course version adds:

- the full skill library, with the reference material and output templates these free skills leave out
- client commands for discovery, proposals and onboarding, plus agents that chain the skills
- live sessions where you build it on a real client

---

## Keep it alive

- Each client folder has one owner on your side.
- When an engagement ends, move it to `clients/previous/` and keep the docs.
- Every 90 days, spend 30 minutes pruning. See [`.claude/rules/quarterly-maintenance.md`](.claude/rules/quarterly-maintenance.md).

[`HOW-TO-OPERATE.md`](HOW-TO-OPERATE.md) has seven habits for getting real work out of Claude Code.

---

Built by [Matteo Tittarelli](https://www.linkedin.com/in/matteotittarelli/) at [Genesys Growth](https://genesysgrowth.com). MIT licensed: fork it, change it, use it with clients.